Customers are the lifeline of any business. Establishing quality relationships with them is needed for business success and growth. So it is no wonder companies spend millions of dollars on CRM (Customer Relationship Management) – a system used to store, analyze, and manage customer’s data. But why should you be interested in WordPress CRM Plugins?

Well in this post, we’ll take a overview dive into the WordPress CRM and their benefits. So, stay with us.

What is WordPress CRM ?

CRM stands for Customer Relationship Management. It is a system used to track your client’s data so you can serve them better. When WordPress is used as a CRM solution, we refer to that system as WordPress CRM. With this system, you can store the name, company, email, office address, and any other data that is useful to your kind of business.

The stats show that companies who invested in CRM recorded 29% sales increase. And even now the market is getting bigger. The CRM revenue is also expected to skyrocket from $36 million in 2017 to a whopping $80 million in 2025. Tremendous!

Therefore to accommodate this booming trend, WordPress plugin developers have designed tools to store and analyze customers’ data. These tools are called WordPress CRM plugin. They help you manage your customers information efficiently.

Using WordPress CRM has a number of benefits, and we will discuss them in the following section.

Benefits of Using WordPress CRM

It’s 5:00 PM already, and you haven’t finished inputting your client’s data in the spreadsheet.

A customer calls you for assistance. She says she called earlier and has spoken to one of your team members. However, you have no idea how the previous interaction with the customer went, now you are lost.

CRM systems help to prevent these scenarios. It’s such a great idea to have all your customer’s interaction history in one safe place. In addition, you can also deduce what your customers need from the stored data.

But why should anyone use WordPress as a CRM solution when there are many other dedicated CRM platforms? Well, the CRM solution you adopt depends on the type of business you do.

If your company has absolutely nothing to do with WordPress, then you may consider using other CRM platforms like Zoho CRM, Highrise, etc. On the other hand, if WordPress is already a significant part of your business, then using WordPress as a CRM solution is a good idea.

Here are some other reasons why you may consider using WordPress as a CRM solution:

  • It is affordable

Dedicated CRM systems are pricey. You may need to spend nothing less than $100 every month. Using WordPress CRM solution is a cheaper option. Also, WordPress allows you to add as many users as you like at no extra cost. This isn’t the case with other CRM systems.

  • Open Source

WordPress is an open source software. This means you can view, copy and also modify the codes of the software.

  • You can own your data

With WordPress, you have the option of saving your customer’s information on your server. This puts you in charge, and you can decide how to store the data. Also with the introduction of WordPress plugins, you can export the data into other systems.

  • No learning curve

If you are already familiar with the WordPress interface, you don’t need to go on a special CRM training. So, you will be saving lots of time and bucks too.

WordPress CRM – Conclusion

To sum up, a very small business may do without a Customer Relationship management tool. But as the business grows with an increasing customer base, CRM becomes vital. CRM systems help to strengthen the bond between customers and business owners.

Integrating CRM into your business is even easier if you are a WordPress user. You only need a WordPress CRM plugin to supercharge your basic WordPress site, making it a CRM solution. These plugins capture leads and help turn them into repeat customers.